Contemporary ethnic wear brand – Melange by Lifestyle, launched its latest collection with their Brand Ambassador, Bollywood Actress Kangana Ranaut, amidst a fashionable gathering. The latest ‘Rethink Ethnic’ campaign by the brand challenges the conventional and is inspired by Kangana’s fearless, bold and strong individualistic style.
Melange by Lifestyle showcased its latest range in an exclusive fashion show, with popular fashion bloggers sashaying down the ramp in the season’s hottest trends. Kangana graced the occasion adorning an eye-catching piece from the collection.
Commenting about the association, Mr. Kabir Lumba, Managing Director, Lifestyle International Pvt. Ltd. said, “Lifestyle has come to represent the style sensibilities of modern Indian women whose fashion choices are eclectic and inspired by global trends. The latest collection embraces the bold and individualistic style of our Brand Ambassador Kangana Ranaut, bringing forth some remarkable pieces that can be easily styled with both Indian and western looks.”
Kangana Ranaut added, “I am very excited to be associated with Melange by Lifestyle. What makes the brand unique is that it blends Indian aesthetics with modern nuances; much like my sense of fashion. The new collection is bold and has unconventional designs, prints and styles all coming together to add a chic vibe, therefore redefining ethnic-wear. The collection embodies the style and individuality of strong, fierce, independent women”.
Also On This Occasion , when Kangana was asked about her views about the news of Mr Vikas Behl who had been accused by a female worker from his production house phantom films for harassment , Actress Kangana Ranaut refrained from directly commenting on filmmaker Vikas Bahl, but said women should be encouraged to speak up about such issues.
There were reports that Vikas allegedly harassed a female worker of his production house Phantom Films, who then brought the issue to the company’s notice.
Kangana, who has worked with Vikas in the blockbuster “Queen”, said it is a serious issue which requires discussion.
“It is a very serious issue. I can only say that whoever faces a situation like this, it’s very courageous of a woman to come out and speak about it. I say this not regarding to this particular event, because I am not the party involved.
“But generally speaking, women who face this should be encouraged to talk about it by their families, colleagues and they shouldn’t be shamed,” Kangana told reporters here.
Also when the media asked about her contribution in films like simran and queen . She said in these 2 films she has contributed as an actor and collaborated in script and other aspects as there was a requirement there as per her thinking whereas she has not contributed in her upcoming movie manikarnika in script or direction as she believes the director and the film did not required her collaboration.
She spoke about leaving a footprint of herself for those who follow her , whether it is fashion or films .
Melange by Lifestyle consists of vibrant ensembles that redefine contemporary fusion wear and fulfil the fashion needs of independent, urban females in the 21-28 years age group. The latest range juxtaposes ethnic elements with global trends, and offers stylish looks for various occasions. The casual collection has a chic city vibe with asymmetrical hem details on kurtas and tunics; classy linen pants and lace elements on shrugs. A strong inspiration from Indian handlooms combined with compelling indigo dyes, bring a distinct and free-spirited look to the collection.
Presenting Kangana Ranaut’s fans a one-of-a-kind opportunity to sport the look of their favourite star, the collection is now available across all Lifestyle and Melange by Lifestyle stores, and www.l and is priced between Rs. 899 and Rs. 2999.