Sidharth Malhotra, Tourism New Zealand Brand Ambassador and Steven Dixon, Regional Manager South and South East Asia, for Tourism New Zealand have unveiled a brand new video encapsulating Sidharth’s latest experiences in New Zealand. In addition to the video the pair presented a sneak peek at the 100% Pure New Zealand campaign featuring Sidharth which will be launched in India on 1st February 2017.
The Video showcases Sidharth’s visit to the famous Hagley Oval cricket ground where he played cricket with Stephen Fleming and Brendon McCullum and features his helicopter ride with former All Blacks rugby icon Richie McCaw as well as footage of Sidharth experiencing adrenaline pumping activities such as Auckland bridge climb, jet boat, luge ride and ziplining.
Speaking at the event, Steven Dixon said, “India is a priority market for Tourism New Zealand and we are experiencing strong growth as more and more Indians discover the magic of a New Zealand holiday.
My recent trip there was truly rewarding with so many unforgettable experiences from meeting my rugby idol, Richie McCaw to visiting The Hobbiton Movie Set, every bit of it was thrilling.
I feel every now and then we need to unwind in nature’s lap or need to take that leap of faith to do something adventurous and New Zealand is the ideal place for both.” International tourism is New Zealand’s largest earner of foreign exchange, pumping over $14.5 billion into the economy and directly employing over 188,000 people.