SonyLIV becomes the first OTT platform to roll out dedicated health & wellness content with LIV FIT
Ropes in Suniel Shetty and other fitness trainers such as Mickey Mehta, Yasim Karachiwala, Ramona Braganza, Shivoham and others to share their fitness secrets
SonyLIV, the complete digital entertainment platform with content for audiences across genres, has announced the launch of LIV FIT the first-ever health and wellness segment on an OTT platform in the country.
SonyLIV’s health and wellness content will be like none other available online and will feature some of the country’s most renowned and celebrated fitness enthusiasts and trainers. From Suniel Shetty and his team of trainers to Mickey Mehta, Nawaz Modi Singhania, Yasim Karachiwala, Ramona Braganza and Satya, This will lead to enhanced engagement with viewers that is also likely to augment and sustain their interest in meeting their diet and exercise goals.
LIV FIT will go live on SonyLIV from January 19, 2017 and will cater to the rising requirement for high-quality advice and tips on ways to maintain optimal levels of wellness amongst Indians. From workout videos and diet plans to motivational content on ways to follow through a weight loss/gain programme, LIV FIT will offer a rich catalogue of the choicest information for its users. The best part is that viewers can access this plethora of knowledge and nuggets of nutritional wisdom in the most convenient formats on any device of their choice.
SonyLIV revealed the logo and offerings of LIV FIT at an event that included performances by expert trainers like
- Baba performing Capoeira
- Yamini performing Bharatnatyam & Yoga fusion (Solo)
- Riddhi performing Masala Bhangra (6 dancers)
- Baqar Nasser performing Top Spin (6 cyclists)Shwetambari Shetty performingZumba
- (4 performers)Shivoham – Crossfit expert (3 trainers + weights and kettle balls on stage) The event was also attended by bollywood celebrities like Sohail Khan, Sooraj Pancholi and ofcourse Suniel Shetty among others.
The entire event was witnessed by select media as well as millions of followers of SonyLIV via Facebook LIVE and also on the SonyLIV Youtube channel
Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India Pvt Ltd said,
“With a keen understanding on the health situation and the need for it and Health and wellness having emerged as the most sought-after subjects for content consumption in India, we at SonyLIV decided to introduce LIV FIT, to fill the gap with content that comes from the most reliable sources.With the best of health and fitness gurus on board, we are certain that LIV FIT will be a great hit with our users and will make a tangible impact on their lives.”
Suniel Shetty, actor and fitness guru, said,
“With too many platforms, offering content on health and wellness, there are chances that people can go wrong with their diet regime or the exercise routine they adopt. My endeavour in the last few years has been to spread correct and tested health and fitness advice amongst as many people as possible.I am happy to be associated with a platform like SonyLIV which enjoys an extensive reach and a large viewer base all over the country.”
Adarsh Gupta Founder and CEO Brilliant Living TV said,
“ From being a passion of a very small percentage of India’s population, Fitness has fast emerged as a big trend in last few years. Given that there was a huge gap in the market for reliable quality content in this Genre, Brilliant Living TV has successfully capitalised on this opportunity and has emerged as the Best player in this space. Given that Sony LIV has emerged as one of the most happening OTT brand in the Media space, this is a mutually complementing tie up that will ensure that the millions of SonyLIV users will finally get entertained during their fitness regime.
So download the Liv Fit app now and achieve Swasth Bharat as said by Suneil Shetty