Entertainment consulting company Bottomline Media has tied up with U.K.’s Virgin EMI Records for Artist Collaborations & Brand Partnerships and will now be bringing Swedish maestro, Axel Hedfors, more popularly known Axwell to India on 11th January,2017. The company was recently in the news for bringing popular British Band, “The Vamps” to India. The partnership had the band collaborate with Bollywood superstars, Vishal-Shekhar and Farah Khan, on a song and music video, as well as made news performing at the mega Global Citizen’s Concert. Through Bottomline Media, Axwell will be meeting with industry bigwigs to explore potential collaborations with the Indian Entertainment Industry.
Axwell is well known for his teaming up with Sebastian Ingrosso and Steve Angello in late 2008 to kickstart a revolution in the EDM world with the founding of their DJ collective; the Swedish House Mafia (SHM). Churning out massive hits over the years such as “Don’t You Worry Child”, “Save the World”, “Miami 2 Ibiza” and “Leave the World Behind”; SHM soon garnered a major global fan following being the largest ticket selling electronic band of all time. Axwell has continued to produce chartbusting tracks and along with Ingrosso. Recently they returned to India to headlined Sunburn festival in India.
Axwell will be in India for the Maruti Ignis launch and the brand has used the track , “something new ” which will be used by the brand in their Indian campaign.
Ahead of his scheduled India visit, Axwell says, “I have performed in India and the crowds, the energy and the emotions here are all brilliant. Bottomline Media is doing exciting work in the entertainment world and I am looking forward to working with them and exploring artistic collaborations in the country.”
Tanaaz Bhatia, Managing Director, Bottomline Media said, “Axwell is the biggest EDM artist, and we will be identifying new collaborations for him in India. Given his lineage and body of work with his revolutionary success as a member of Swedish House Mafia, we are all set to introduce him to our own Industry, that is always looking for fresh sound.”
Axwell , the 4 time Grammy Award Nominee continues to light up many a leading music festival and continues to entertain an enormous legion of admirers of his work. Its India time for him now!