Sonu Sood And Chef Ranveer Brar Launches Belorta -Belgian Pear in India

Mumbai, November 8, 2016: Indian fruit lovers are in for a treat!! Belgian Conference Pears will now be  available in the country as IG International, India’s leading fresh fruit importer has announced an association with Belgium-based fruit company BelOrta. Launched by actor Sonu Sood and celebrity chef Ranveer Brar, the fruit is now available in leading retail stores across the country and will definitely add to the festive palates of Indian consumers.

 

Deliciously sweet, it can be both, hard and crispy as well as soft, depending on the ripeness of the fruit.  The fruit is naturally bestowed with a good shelf life and can be stored over long periods of time. This pear, has a unique shape with a long neck. It also has significant water content due to which it can be used as a great thirst quencher.

chef-ranveer-brar-actor-sonu-sood-ig-international

 

Apart from being seedless, one of the greatest advantages of the Belgian Conference Pear is that it can be consumed at any stage of its ripening period. The Belgian Conference Pear is also ideal for children since it has no core.

 

“We are proud to welcome the Belgian Conference Pear to India and add it to our burgeoning list of exotic fruit offerings in the country. With a 20000MT pear consumption market in India as per last year’s data, we hope the Indian consumer will love this delicious fruit for its taste as well as medicinal properties” said Mr. Tarun Arora, Director, IG International Pvt. Ltd.

 

Mr. Jo Lambrecht, Commercial Manager, BelOrta further added, “The Belgian Conference Pear is one of the most popular European fruits at the moment. We are extremely confident of receiving a positive response for it from the massive Indian market as well. IG is one of the oldest cold chain companies in India and with its vast distribution network, it is the ideal partner for us to launch this well-loved international fruit to the Indian consumer.”

 

About IG International Pvt. Ltd. (IG)

 

With fresh produce procurement spanning 22 countries and handling capacities of over 31 varieties of fruits, IG International has established its mettle in delivering on the diversified tastes of the Indian markets. “No one understands fresh produce import/export like IG International does. With over half a century of experience and expertise in delivering fresh produce with minimal wastage to our customers, we at IGI have positioned ourselves as the top choice for suppliers of fruits in the international market,” says Mr. Tarun Arora, Director, IG International Pvt. Ltd.

About BelOrta

BelOrta is a Belgian fruit and vegetable cooperative, located in the heart of Europe. More than 1.350 active growers guarantee a supply of more than 120 varieties of vegetables, 30 varieties of fruit and 17 varieties of herbs throughout the year. Every day, we commit ourselves to one goal, to offer top quality fresh fruit and vegetables with focus on sustainability. “BelOrta’s mission is to let consumers all over the world enjoy our healthy, fresh and above all very tasty products, “says Mr. Jo Lambrecht, Commercial Manager of BelOrta.

 

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