First-ever one-stop music video destination with four music genres on a DTH platform in partnership with Hungama
October 12, 2016: Tata Sky, the fastest-growing brand in the DTH industry, has launched the nation’s first service with four music genres on a Pay TV platform, named ‘Music+’ in partnership with digital entertainment company Hungama. Segregated into four segments – Mehfil, Indie Rootz, Jazz & more and International, the service will be co-curated by the legendary singer, songwriter, composer trio Shankar-Ehsaan-Loy.
‘Music+’, will give Tata Sky subscribers exclusive access to a rich trove of music content (ranging from classics to latest launches) including music videos, concerts and artist interviews spanning a breadth of genres from international pop, country, rock and Indie music to jazz and blues, sufi, folk, nazms and ghazals. Subscribers of Tata Sky Music+ will also be able to watch some of the biggest on-ground music events and festivals in the country from the comfort of their homes.
At the launch Pallavi Puri, Chief Commercial Officer, Tata Sky, said, “While there are a lot of popular music channels on television today, we felt there is a need for a destination that showcases unique genres like Sufi, Qawwali, Folk, Jazz, Country & more. Now, with the launch of Music+, Tata Sky subscribers get access to the best of these genres, on their TV screens, any time of the day. And with content specially curated by the musical legends Shankar-Ehsan-Loy, the offering on Music+ is guaranteed to be qualitatively superior.”
When asked about responsibility as curators, Shankar Mahadevan said, “I am not gloating about us, but we make the ideal curators for Tata Sky Music+. The three of us share the kind of music spectrum that covers all genres. Ehsaan is more into Blues, I am into Classical and Loy listens to a lot of jazz, we sort of fit perfectly in this initiative.”
Ehsaan Noorani – who also happen to be celebrating his birthday on the day of the launch – addressed the issue of the uncovered regions and styles of music that the audience still has not been exposed to. Congratulating Tata Sky on the effort, Noorani added, “We (the trio) are more than Bollywood music. I am personally really glad that Tata Sky would be playing music from the genres like blues, jazz, alternative rock, sufi, ghazals, etc.”
Loy Mendosa had an interesting analogy to explain why different genres were incorporated into the initiative. He said, “I would be eventually bored of eating Chinese food everyday. It’s important to try other cuisines.” Loy even requested every attendee at the event to support the independent music scene.
Commenting on Hungama’s association with Tata Sky, Siddhartha Roy, CEO, Hungama.com said, “We are delighted to partner with Tata Sky for Music+ and offer curated music content for the discerning audience who have an evolved taste in genres like Ghazal, Sufi, Jaaz & Blues, International, Indies etc. The Music+ experience promises to be unique with a variety of content and a line-up of great artists like Pankaj Udhas, Jagjit Singh, Elvis, Abba, Miles Davis, Eric Clapton, Salim-Suleiman, Armaan Malik and many more.
Tata Sky Music+ will be available on Channel no. 817. It will be available to all Tata Sky subscribers free for the first five days and subsequently priced at just Rs. 3 per day, making it accessible to subscribers across age-groups, geographical and socio-economic boundaries.
Tata Sky Music+ was launched with music maestros Shankar-Ehsaan-Loy, at a press conference in Mumbai. The trio ended the proceedings with a captivating musical performance. Tata Sky Chief Commercial Officer, Pallavi Puri was present at the launch along with Siddhartha Roy, CEO – Hungama.com.
Content Features of Music+:
Weekday will have hit songs and new releases, artist interviews and recorded live concerts
• ‘International’ section will play Rock, Pop, Retro and Dance hits of international artists
• ‘Jazz & more’ section will play Jazz, Soul, Blues, Country and Soul Music
• ‘Indie Rootz’ section will play contemporary pop, rock and folk music of Indian artists